Torres highlighted the need to separate Sangre de Toro from the rest of the brands, hence the change of course of Sangre de Toro and the need to redesign its brand.
We worked with depth in different concepts related to the universe of wine, to create they own structure.
The logo was redrawn and the Lettering was outlined keeping the soul of the Brand. A new, more updated brand concept was designed to be able to approach a younger audience to a more casual consumption.
This was a part of our creative contribution to the Sangre de Toro rebranding.